Emotional pillars
Warmth, mystery, nostalgia, resilience, discovery — everything should feel like a worn field guide warmed by a campfire.
About Wayword Trails
A studio for people who treat exploration like a chapter of their life.
Wayword Trails is an independent shop led by Anthony Spires and Jon Cabaup. We blend product design, narrative craft, and deep respect for the land to make sure every road day ends with meaning. Our mission: help people find meaning in the paths they travel.
Founders
Anthony Spires & Jon Cabaup
- ◆Anthony — Product direction, lead designer.
- ◆Jon — Brand voice, outreach, partner relations.
- ◆Both live for dirt roads, analog notebooks, and rigs that earn their patina.
Brand philosophy
We lead with warmth, authenticity, and stewardship.
The brand identity is shaped by field journals, national park brochures, and golden-hour drives. Everything we publish should feel grounded, reflective, and respectful — never corporate, never sci-fi, never careless with the land.
Warmth
Mystery
Nostalgia
Resilience
Discovery
Core values
Authenticity, Integrity of the Adventure, Respect for the land, Craftsmanship, Independence.
Voice
Grounded, reflective, poetic but not flowery. No corporate buzzwords, no fantasy metaphors, always anchored to the real trail.
Safety
We never glorify risky behavior. Stories emphasize caution, respect, and legal use of trails.
Long-term roadmap
Where the Wayword ecosystem is headed.
Wayword Trails will keep expanding the bond between technology and storytelling. Upcoming chapters include:
Stories Gallery
User-submitted adventures generated through Trail Quest.
Developer Portal
Secure access to APIs for trusted partners.
Brand collaborations
Partner quests with schools, outfitters, and tourism boards.
Adventure anthology
Print and digital collections of community stories.
Merch & gear
Expedition-inspired goods grounded in the brand palette.
Dev log & updates
A behind-the-scenes journal on product evolution and tone research.
(All features will grow naturally within the warm, field-journal aesthetic of the website.)
Site Foundation: The current site is built for expansion — ready to host new tools, stories, and partner spaces as the ecosystem grows.